Activity and interventions

Technical environment

Key figures

Context

Our client in the pharmaceutical sector recently revised its marketing & communication strategy from a costly sales representative approach to a more diversified multi-channel approach.

Our client offers professional, comprehensive and unbiased sources of online information through a communication channel that serves over 800,000 subscriber physicians across more than 30 countries in Europe, the Middle East, Africa and Canada (EMEAC). Moreover, this unbiased communication channel is supported by branded online marketing in the form of patient, product & disease websites to effectively reach out to healthcare stakeholders.

Change/project management & business analyses to support Multi Channel Communication strategy.

• Coordination between business stakeholders and solution delivery.
• Management & coordination of development team and control regional campaign budget.
• Definition & roll-out new e-mail marketing strategy.
• Definition & roll-out multi-channel marketing campaigns.
• Business’ single point of contact.

ALTEN's Added value

Alten’s added value to this project was reflected in different ways :

• Enabling better mutual understanding between pure business and pure IT oriented organizations.
• Assisting in aligning business and IT timelines to strive to a mutual planning.
• Promoting better business understanding for IT problems, and IT involvement in business decision making.
• Reducing campaigns' time to market through efficient communication and effective project management.
• Facilitating the conception, proposal ,development, deployment and use of technical solutions through thorough analysis.